Look on my works ye mighty and despair

Strange feeling reading the papers since the election result, as though the whole of my working life for the past few years has been written up on a giant etch-a-sketch  and is now being slowly erased.  I have, over the past few years, worked in different capacities on or alongside Every Child Matters, Building Schools for the Future  and the QCA amongst other things for the DfES;  on support for victims of sexual violence (Home Office ) and on equalities legislation ( GEO )  All of it now seems potentially to be threatened,  gone or going.  I am the Typhoid Mary of government communications.

I suppose this is the inevitable result of working with the civil service – as someone once explained it to me we’re the chauffeurs, Ministers chose the destination, we just get them there the best way we can.  The destination on my stuff has evidently changed, so mirror, signal, manoeuvre and off we go again – even if  lots of good stuff seems to be being jettisoned along the way.  How much weirder it must be to have been one of the Ministers and now watch the whole thing being dismantled as you are plunged into irrelevance and obscurity.

I’ll show you mine, if…

Google reader turned this up in my inbox this morning – a  post from American media strategist BL Ochman about the difficulty of finding out what other people charge for a job.  As she says:

“You are more likely to know what your best friend eats for breakfast or how many times a week he or she has sex, than how much money they make.

Despite all the Web 2.0 talk of transparency, openness, and honesty, you’d be hard pressed to find out what most new media consultants charge.”

Her point is that there is no  reason why consultants should be secretive about the rates they charge – so why does no-one ever say?  It would certainly be helpful to know.  One of the things I found hardest when I set myself up was knowing how much to charge for different pieces of work.  It’s really hard to know if you are pricing yourself out of a market, or seriously under-charging.  Unless you’re lucky enough to know  friendly freelancers who work in your field and are happy to discuss their rates, you have nothing to compare yourself to.   If you get it wrong,  and I really under-charged a couple of clients at the beginning,  it’s hard to get the rate back up to where you want to be for repeat business.  In my experience the conversation about fees always feels as though everyone concerned  is somehow embarrassed to be speaking about something so tawdry.  Is that a particularly British thing – or is it just me?

As a  reasonably well-established freelance myself now, I understand the fear of being undercut by some young whipper-snapper who knows my rate and sees the chance to snaffle my business.  But in my experience price is not generally the deciding factor in whether or not I get a job. That has much more to do with experience, track record and contacts.

I worked for the Government Equalities Office earlier this year, as the  Equality Bill was being prepared.  One of the things they want to do is make it harder for companies to hide what staff are paid . They also want to encourage companies to publish their  gender pay gap.  This would make it easier for new entrants to an industry to tell whether what they were being offered was fair (it suddenly seems a long time ago that there were jobs around to apply for!)   Openness seems to me to be a good thing, but if you’re a freelance there’s not much information to go on.  The best thing I’ve found is the PR Week salary survey, but that’s tied very closely to agency roles which don’t necesarily equate to other types of work.  So, should we all come clean?  And if I show you mine, will you show me yours?